New Balance 997
Fact of the New Balane 997
The New Balance 997 is a classic running shoe designed in 1990. It is one of the main silhouettes of the flagship 99X series, a sneaker whose shape and outsole are recognizable.
From NB 990 to NB 997
The New Balance 99X line was created in 1982, when the company first introduced the silhouette under the number 990. These sneakers have become the most expensive pair on the American sports shoe market, costing $100. In 1985, New Balance introduced the 995 silhouette, and in 1988, the New Balance 996 was released. Like the very first model in the 99X series, the new models are characterized by the highest quality and an innovative approach to design.
In 1990, the New Balance 997 made its debut. The designers succeeded in bringing to life a completely new New Balance sneaker, which still stands out from the rest of the American company's range. The first thing you notice when you look at them is the incredible fast silhouette. Even at a standstill, these sneakers give the impression of rushing forward. The traditional version features suede, mesh and leather uppers with the texture of a basketball. In choosing the materials, Jean Briggs wanted the design to have a luxurious look.
The main element of the New Balance 997 is the only one. At the time the model was released, it was the most sophisticated in the history of New Balance. The New Balance 997 was the first sneaker with a sole and shell that was fully padded with technology. The exterior of this industrial design marvel is made of polyurethane. On the inside, it hides the ENCAP (in the heel area) and C-CAP (in the forefoot area) cushions. The movement control device is integrated into the midsole and locks the heel in place, while the XAR-1000 midsole and carbon fiber composite material make the sole more resistant and sticky.
The designers succeeded, and the New Balance 997 has been remembered as one of the flagship models of the 99X series. These sneakers were the first product in the history of the American brand to be offered in men's and women's size charts. Like the rest of the 99X series silhouettes, the New Balance 997 was initially produced only in the United States, but over time, more democratic and modern versions of the model emerged.
New Balance 997S and 997H
New Balance 997 sneakers have always been a top-of-the-line product. In the past, it was a high-end model that cost more than 100 dollars, and today the American version costs even more. In 2019, almost 30 years after the release of the New Balance 997, the brand decides to release a new sneaker based on the beloved classic. The New Balance 997S is a hybrid model with an all-new superior design and an incredibly aggressive outsole.
These sneakers were first released in 2018 as part of a collaboration with the KITH store and its famous founder Ronnie Feig. The design of this new addition features an even faster silhouette with a well-fitting upper and outsole that, like its previous models, incorporates New Balance's most effective technologies, including ENCAP Reveal and ABZORB. On the heel is the movement control bumper, which now acts not only as a functional element, but also as a decoration.
After a batch of powerful limited releases, the New Balance 997S sneakers have entered the brand's casual collection. This happened in 2019. Since then, the silhouette has been considered one of New Balance's most successful modern products and is regularly re-issued in new color and material combinations.
After the Sport version, here is the New Balance 997H sneaker. It is an almost exact copy of the American 997, created from lightweight materials and equipped with a GCEVA sole. A classic accessible to all. New Balance believes that the 997H sneakers will allow many people to enjoy the comfort of New Balance shoes because the cost of the sneakers is almost three times less than the price of the 997, made in the United States.
zapatillas de running New Balance asfalto ritmo bajo media maratón talla 41.5
The evolution of classic models is an integral part of the sneaker universe. It's a fascinating process and particularly fun to watch. The New Balance 997 is one of the most charismatic sneakers in the 99X premium range. It is a status product, capable of changing the idea of high quality and comfort. It's no surprise that two new products have been launched based on the silhouette.
The original version of the New Balance 997 continues to be released in the United States. The New Balance 997S and 997H are manufactured in factories in developing countries. Despite this, the modern innovations are not inferior to the classic New Balance 997 in terms of comfort and details. On the contrary, the mission of the 997S and 997H is to attract the attention of customers. These sneakers are reminiscent of New Balance's iconic classics. They allow you to touch the legend, experiment with colors and try the silhouette in action.