Family Business since 2008
With the “Sea Salt” Pack, the New Balance BB 550 experiences a transformation from old school basketball sneaker to an iconic lifestyle shoe. Its success can also be attributed to the New York fashion dedicate Aimé Leon Dore. With their collaboration, the 550, which first appeared in 1989, is now making a comeback on the sneaker market. Inspired by the 90s, the New Balance BB 550 is a conspire to the basketball and street style scene.
The OG Gel-Lyte III is part of the colorful “Day Lyte Pack” that stands out with its rainbow-colored details and is released to match the summer and active days. The new Asics Gel-Lyte III “Day Lyte” adorns the upper with the beautiful color code “Tourmaline”.
This three-piece pack comes in the colorways “Rain Cloud,” “Organism” and “Sea Salt.” The color codes correspond to white/cream, black, and a mix of greys. Although the colors aren’t immediately eye-catching, the deconstructed silhouette is a fabulous head-turner. The 2002R is an update of the New Balance 2002 released in 2010, and after initially being one of the crew performances running shoes, the 2002R’s infamous update has contemplated itself in the sneaker and street style scene.Read more